Apparel Group x Hackett London Welcomes Carlos Sainz, Father and Son, to Dubai for the Autumn/Winter 2025 Campaign Launch
Apparel Group, the region’s leading retail powerhouse, together with AWWG, unveiled Hackett London’s Autumn/Winter 2025 campaign, “Tradition and Modernity: A Winter Together,” with an exclusive launch at the brand’s Dubai Hills Mall boutique. The event brought British sartorial heritage to Dubai’s fashion landscape, marking a significant milestone for AWWG as it accelerates its footprint across the Middle East.
The evening’s headline moment was the arrival of campaign ambassadors Carlos Sainz Sr. and Carlos Sainz Jr., who made a distinguished entrance through Dubai Hills Mall accompanied by a bespoke procession of stewards. Their presence captured the essence of Hackett London’s craftsmanship and contemporary elegance, setting the tone for an elevated in-store celebration.
Guests — including industry leaders, media, and regional tastemakers — were given an intimate look at the Autumn/Winter 2025 Collection, distinguished by refined tailoring, heritage tweeds, rich tartans, and modern interpretations of the brand’s archival silhouettes.
A panel conversation with the racing legends, moderated by UAE-based British journalist Tom Urquhart, added depth to the evening’s narrative. Marcella Wartenberg, CEO of AWWG, joined the event to commemorate this global campaign milestone and underscore the group’s growing presence in the region.
“We are proud to host the ‘Tradition and Modernity: A Winter Together’ campaign launch in Dubai with global icons Carlos Sainz, father and son,” said Neeraj Teckchandani, CEO of Apparel Group. “This moment reflects our strengthened partnership with AWWG and reinforces our commitment to expanding Hackett London across the UAE, KSA, Qatar, and Oman, with twenty-five new stores planned over the next five years.”
Hackett London’s Autumn/Winter 2025 Collection is now available across Apparel Group locations, including Dubai Hills Mall, City Centre Mirdif, Dubai Festival City, Dubai Marina Mall, and Dubai Outlet Mall. The launch reaffirms Apparel Group’s dedication to elevating the region’s fashion landscape through exceptional retail experiences and g lobally celebrated brands.
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