In a move that fuses high-octane performance with architectural ambition, DAMAC Properties has announced a long-term global partnership with Oracle Red Bull Racing — one of the most dominant forces in modern Formula 1.
The alliance unites two brands driven by precision, innovation, and an uncompromising pursuit of excellence. Currently competing at the pinnacle of motorsport, Oracle Red Bull Racing is spearheaded by four-time World Champion Max Verstappen, alongside rising talent Isack Hadjar — a line-up symbolic of both legacy and future ambition.
As part of the collaboration, DAMAC’s branding will feature prominently on the team’s RB22 car — including the halo and side pods — as well as on team principal and driver kits, helmets, and race suits. The visibility underscores the scale of the partnership and positions DAMAC at the heart of one of the world’s most-watched sporting platforms.
A Strategic Power Move
For DAMAC, this marks another milestone in a portfolio of global alliances that blend lifestyle, sport, and culture. The developer has previously partnered with iconic names such as Roberto Cavalli, Paramount, and Chelsea Football Club — consistently redefining how real estate intersects with global influence.
Speaking on the partnership, Amira Sajwani, Managing Director of Sales & Development at DAMAC, emphasised the synergy between the two brands, noting that Formula 1’s ethos of elite performance and innovation aligns seamlessly with DAMAC’s brand DNA.
Ali Sajwani, Managing Director of Operations, Finance & Hospitality, echoed the sentiment, highlighting Formula 1’s immense global reach and cultural relevance.
On the racing side, Laurent Mekies, CEO and Team Principal of Oracle Red Bull Racing, described the collaboration as a natural fit — bringing together two organisations that challenge limits and consistently perform at the highest level.
Motorsport Meets Real Estate Vision
The announcement follows DAMAC’s recent partnership with Chelsea Football Club, unveiled in April 2025, which saw the developer become the club’s front-of-jersey sponsor and introduce Chelsea Residences by DAMAC — the world’s first football-branded residential development in Dubai.
With Formula 1’s worldwide audience spanning hundreds of millions, this latest alliance signals DAMAC’s continued strategy of aligning with global icons that embody excellence and long-term vision.
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