Taste and serenity reign in Tanagra’s Resonance Ramadan Campaign, “Voyage of Light.” Seamlessly blending the luxury of Tanagra’s curated objects with the spiritual depth of Ramadan, the campaign reflects the transformation of both homes and hearts during this time.
Tanagra also announced a partnership with Dubai-based luxury desert resort Bab Al Shams. The campaign fron January 15th to April 7th will tell stories of the generational rituals of Ramadan as it celebrates tradition through three phases: Foundation of Serenity, Rituals of Light and Joy of Togetherness.
Foundation of Serenity
Tanagra invites everyone to join them in the first phase, which explores the metaphor of simple grains of sand turning into radiant crystal. It offers an invitation to prepare for the sacred month, embarking on a journey of inner beauty.
Rituals of Light
As Ramadan takes place, Tanagra transformes homes with the warmth and beauty of light: Just as crystal refracts light, homes glow with a radiant devotion. This phase will highlight how exquisite décor pieces create for an intimate and decadent atmosphere, readying the home for peace and a renewed sense of clarity.
Joy of Togetherness
As the sun sets, dinner tables are set, loved ones gather and joy begins. Homes are crafted into sanctuaries with elegant tableware, in preparation to break the fast at iftar and celebrate for suhoor.
Each of these phases is brought to life through Tanagra’s distinct product offerings, which include pieces curated exlusively for Ramadan. Daum celebrates the majestic spirit of Ramadan with its Hicham Lahlou Incense Burner, drawing inspiration from Moroccan culture and the serene nature of the sky. Assouline has specially crafted a bookstand, featuring an artistic pattern and contemporary style. Elevating the dining experience, Haviland unveils the Cavalier collection, with royal and regal plateware in delicate designs with gold detailing.
Setting the backdrop for Voyage of Light, Tanagra will also showcase an enchanting suhoor event in March. Tanagra continues to bring some of the world’s most prestigious luxury brands to the region, becoming synonymous with refined art through the finest craftsmanship from its treasured brands.
