Buccellati has been associated with timeless elegance for almost a century, flawlessly merging Italianate design, precise craftsmanship, and complex decorating techniques inspired by Renaissance expertise. Andrea Buccellati, the brand’s honorary chairman and creative director, discusses the lasting concept that has maintained the maison for four generations.
Buccellati’s dedication to his own style is unshakeable. Andrea Buccellati underlines, “We have a very unique style, and the most important consideration when designing is to be faithful to our tradition.” The end product is identifiable jewelry known for its exquisite workmanship and lavish use of precious metals and diamonds.
According to Buccellati, “Either you love it or you don’t.” The brand’s design signatures, including collections like Macri, Opera, and Tulle, transcend regional distinctions. Buccellati is not driven to adapt for specific markets; instead, the focus remains on maintaining their distinctive style and craftsmanship.
While Buccellati does not adapt designs for particular regions, they recognize the value of their work, particularly in the Asian market. Andrea Buccellati notes, “Asian consumers are very cultured; they love to understand the background and history of the products and the tradition that is expressed in the Buccellati pieces.”
The new Buccellati boutique at MGM Macau
The new Buccellati boutique at MGM Macau
The new Buccellati boutique at MGM Macau
Founded in 1919 by Mario Buccellati, the maison’s distinctive style endures. Today, co-creative director Lucrezia Buccellati Wildenstein, the first woman to design for the brand, ensures the legacy continues. Traditional engraving techniques like rigato and modellato, as well as intricate craftsmanship such as honeycomb or lace-like openwork, define the brand’s creations.
Mosaico Flexible Bracelet Buccellati 4
Mosaico Flexible Bracelet Buccellati
While modern aesthetics have risen, Buccellati stands firm in its commitment to handmade art. Andrea Buccellati explains, “If we have a problem in the company, it’s to be able to produce enough because I don’t want to make any compromise on the quality or style.” The beauty lies in imperfection, the human touch evident in each piece.
Mosaico Bracelet Buccellati
Mosaico Earrings Buccellati
In a world dominated by fleeting trends, Buccellati’s devotion to heritage and traditional techniques stands as an ode to enduring luxury. Andrea Buccellati concludes, “Jewelry isn’t something you wear 10 times and then throw away. You buy it for life, and you can pass it on to your children.” The maison’s unwavering principles embody the essence of true craftsmanship and the everlasting allure of handmade marvels.
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